In a nod to the growing market for men's beauty products, L'Oréal has changed its famous tagline from “Because You're Worth It,” to “Because We're All Worth It.” The iconic slogan debuted in 1971. But in 2023, with more men using makeup, the world's biggest beauty company wanted a tagline that reflects its changing consumer base. A few years ago, L'Oréal began marketing beauty products to men with its Men Expert line; years later, other...